Tag Archives: GrubHub

One Food App to Rule Them All

As any consummate foodie knows, love of food is not only exclusive to a desktop. When you want to share what you ate or want to browse the next dish that is going to be devoured, all you have to do is take out your smart phone. With the plethora of options available in app stores, it is easy to be overwhelmed. However, this article will hopefully ease your worries by giving you the only app you will ever need to use to get your hands on another great dish.

Food Spotting:

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   Created in 2009, Foodspotting is a geo-locating app that shows images of dishes from restaurants in your area. With over three million downloads and over two million photos, Foodspotting is a favorite of food capturing enthusiasts. The app, whose design is sleek and clean, allows users to either discover dishes in their area or search images of dishes of a specific restaurant. This is useful for the eater that loves to see how the dish looks like. Also, if you’re one that cares what your friends eat, Foodspotting allows you log in with Facebook, so you can see what your friends have recommended.

The app is also great for driving business to restaurants. It is advertisement for a restaurants best dishes. Food is naturally judged by how appealing it is to the eye as well as our taste buds. Foodspotting having reviews of the dishes as well as images allows users to know which restaurant would be best to eat at. And if you ever browsed through the images, you know that there is something for everyone!

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   If that wasn’t enough to have you racing to the app store, I have even better news. As of January 2013, Foodspotting was purchased by Open Table – the online reservation behemoth. Purchased for 10 million, the two companies plan to integrate with each other. So what does that mean for you? Well, as stated in Gourmet Marketing’s website, “the most basic is that customers are able to place reservations through Foodspotting”. However, when making the reservation, you will be sent to Open Table. The two do hope to make it so that you can seamlessly make the reservation on the Foodspotting app. This is great news for Open Table because their user interface is extremely lacking design.

For those of you who are too lazy (you know who you are) to go the restaurants, Foodspotting has solved that issue as well. As of 2012, Foodspotting has partnered with Grubhub for ordering dishes. To be fair though, the options are limited to only restaurants that already use Grubhub.

On a final note, I should mention that Foodspotting is mostly concentrated in major cities, but with the help of their billion dollar partner (Open Table) Foodspotting should be making a presence in more cities soon.

So there you have it, this is in my opinion the only app you will need if you’re a foodie. The combination of aesthetics and usability in this app is matched by none. If you disagree or want to praise another food app, please feel free to comment below!

The Lay of The Land For Food Ordering in Social Media.

The food space in the online world is saturated with would be competitors. Every month or so there is a young gun claiming to have created a better meal online ordering site (I was no exception!). However, as these start-ups learn, there are two food giants already occupying this wanted space. You may have heard of them: GrubHub and Seamless. Though their websites have tons of restaurants to order from, which makes them appealing, they do not just rely on that. Each has a strong social media presence which constantly engages and nourishes relationships with their users.

 Seamless:

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   Was the first company to take food ordering to the web. It was started in 1999 by two lawyers who were tired of working late and having to take time to order food. In 2011, they bought back their stake from Aramak and with new leadership; they took their game to another level. Currently Seamless has amassed over 2 million users with over 120,000 restaurants in 40 cities around the states, including London.  With so many users, Seamless chose Twitter and Facebook as their tools for engaging their users on social media.

There Facebook page boasts over 200,000 likes, with over 20,000 “talking about”. They do about 1-3 posts a day every week, including weekends! This is important to note because most companies take the weekend off. Each post has an image and a strong call to action, and they get a lot of engagement from their fans through likes and comments. They also run contests and promotions for their fans. Their Twitter page has over 36,000 followers. There they post regularly and use it more for customer service and for sharing articles that are related to the restaurant industry. Unlike their Facebook page, their engagement on Twitter is less than stellar; getting very few replies and even fewer re-tweets.

For some reason, Seamless has inexplicably not dedicated too much time to Pinterest. As I mentioned in my earlier blog, the power that Pinterest holds for companies dealing with food, this oversight doesn’t make sense. I will have to chalk it up to them being too busy!

GrunHub:

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 If Seamless is the corporate big brother, GrubHub is the cool and quirky little brother. Found in 2004, GrubHub has compiled an impressive 1 million dedicated users to their site. Being the chief competitor to Seamless, Grubhub continues to take a big bite (pun intended) out of their profits. Like, Seamless, GrubHub’s choice for their social media is Twitter and Facebook.

There Facebook page has over 160,000 likes to date with 12,000 “talking about”. They post at a consistent paste with about 1-2 posts per day. However, unlike Seamless whose image posts are mostly standard food images, GrubHub incorporates more meme’s and customized images that are constant with their fun persona. They have pictorial images and quizzes that they use to engage their fans. They also have a custom tab called “GrubHub’r of the week” in which they post pictures of users to build brand loyalty and awareness. Their Twitter page has over 39,000 followers and a slightly higher engagement rate than Seamless. Like their competitor, they use Twitter for customer service and conversational topics for discussion daily.

Again, for reasons beyond my comprehensions, GrubHub does not even have a Pinterest account. With their custom designed images and meme’s they could create a nice following on Pinterest that would drive traffic back to the site.

So as you see, the giant players in the food world have dedicated time and resources to remain active on social media platforms. Neither site is perfect, but with dedicated users each site has amassed a nice following. Maybe in the future there will be a site that challenges them, but it will have to do so through social media. Any thoughts?