Food by nature is judged by how visually appealing it as and how pleasing it is to the palate. Of course every dish is best viewed in person, unfortunately that is not always possible. Enter food blogs. I would find it hard-pressed, with all the specialized food blogs out there, that one would not find a blog that is appetizing. The blogs range from healthy cooking, international dishes, to the most innovative dishes you can imagine. However, this blog is about the best practices of blogging and how the most superlative blogs use them.
Before I go into detail, I want to first define what a blog is. In the book, Groundswell, the authors state that “a blog is a personal journal or entries containing written thoughts, links, and often pictures” (Li & Bernoff , 2011, p. 19). For food blogs the emphasis should be on pictures! As I stated earlier, food can be a spectacle for the eyes. So why wouldn’t a food blog have high quality and visually attractive images of the food? The Seven Spoons blog does just that. With a simple, yet elegant layout, blogger Tara O’Brady depicts the dishes she creates with beautifully captured shots. This adds more enjoyment for the viewer while reading her food stories. However, she doesn’t stop there. She tweets her blog from her twitter account @Taraobrady. By having a personal twitter account, instead of a Seven Spoons account, she creates an intimate feeling as people are talking to a real person, instead of a website. To top it off, she posts high value images of dishes frequently that are not on her blog.
Remember, the images you use MUST be of high quality! Otherwise don’t waste your time.
Yes, food can be told in an entertaining way. One example of that can be seen on the Appetude food blog, DishDigest. Full disclosure, this is a totally selfish promotion of the food blog of which I was the managing editor of! Mind you, there were many things we did wrong, including the one rule I extol for food blogging: quality pictures. Unfortunately, circumstances did not allow us to always have those kinds of pictures…
Anyway, the one thing that was a source of pride for the blog was the writing. Our site only had restaurants in the downtown area of NY and considering that we were a dish ordering website, we only did review of dishes from our restaurants. We made it a point to make sure that in our review– not only did we describe the dish– but we interwove it within a story. What does that mean? Describing food can be fun, but too much food terminology can leave you bored. So each blogger created a back story as to why they were going to the restaurant and then incorporated the dish within the story. It was short, light, informational and most importantly entertaining.
This is for those wishing to take a bite out of the niche markets. With so many food blogs out there, it becomes hard to stand out. One solution is to create a food blog that tackles unique dishes. The blog Spoonforkbacon does just that. Creating inventive dishes that could boggle the mind! Chocolate Chip Bacon and Orange Kissed Pancakes anyone? By inventing these unique dishes, Spoonforkbacon becomes a great go to source for foodies wanting to try uncommon dishes. This makes the blog stick out from all the thousands of food blogs that exist on the web.
These are three best practice ideas that food bloggers should keep in mind. Of course there other ways to make an outstanding blog, but following these three rules should help you catch the eye of food readers.
If you have any thoughts or other ideas, please feel free to post.
Li, C., & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies. Forrester Research, Inc.